Because clearly he is not busy enough, Raconteur/ White Stripe/Dead Weather-er Jack White has launched an online subscription service for his own Third Man Records, offering fans access to pre-sale tickets, podcasts, video streams, special merch, exclusive vinyl, contests, and other insidery bits.
The service, dubbed the Vault, isn't free, alas. For $7 a month (with a three-month minimum) you get many of the basics listed above; the $20 "Platinum Membership" will get you "exclusive subscription-service-only releases" (could be a White Stripes one-off, could be something from Kentucky goth-teen kook and recent Third Man signing Mildred and the Mice), including one 12" LP, one 7", and a free t-shirt.
So basically, it sounds kind of like the claw-machine game at your local bowling alley — sometimes you get a magical treasure and brag to all your friends, sometimes you get a sad mangled stuffed dragon thing that you just let the dog chew on.
But you tell us, readers — does the Vault (see the full terms here) sound like one mystery door you'd like to open? Are you a fan of similar services out there, like the famous Sub Pop Singles Club, which relaunched for one brief glorious moment last year?
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Comments (1-4) of 4 Add your comment
*coughcough* You forgot to mention that this is all thanks to Tom DeLonge (Blink-182, Angels And Airwaves, former Box Car Racer) for introducing Jack White to Modlife.com … ‘Cause The Vault is actually a part of Modlife, a site created by Tom DeLonge for his band Angels And Airwaves.
Yeah, love it. I’ll likely get the $20 thing. Anything Jack White related, I’m a fan. Honestly, I don’t see why anyone that’s a huge fan would dislike it. If you’re not a fan, then obviously you wouldn’t involved yourself, and thus, wouldn’t have cause to be concerned with this venture.
This is awesome. I love everything Jack does! Ive messed around with his site as well as some of the other Modlife platform sites, they are sooo amazing and worth the money.