Coldplay, no strangers to conceptual clips, have taken Viva La Vida's "Strawberry Swing" in a whimsical, animated direction in the song's new video.
Watch! As Chris Martin the costumed superhero fends off projectile arrows from a giant mad squirrel with a rainbow umbrella. Shriek! As he battles an army of skulls perched atop single lady-legs, armed with his trusty boat paddle. Marvel! As he floats through a cityscape in what look likes an outfit torn straight from the Garanimals catalogue. (Seriously, who wrote this treatment, Willy Wonka?).
Anyway, enjoy it all below, and tell us how it holds up in the Coldplay video cannon, on the continuum from "Yellow" (rainy-beach Handycam simplicity!) to "Viva La Vida" (rococo, painterly high-art!):
UPDATE: You can chase fan-posted clips of the video on YouTube as EMI continuously removes them, or you can see "Strawberry" in full, sanctioned form right here on the official Coldplay website.
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What a cool and creative video. I’m so glad they’re releasing this song as a single. I think it’s one of the best songs they’ve done in a while, though I really like the entire album. Another great one is “Glass of Water”.
REDISCOVER:
http://www.youtube.com/watch?v=ndIZuppIPkA
I enjoyed every second of this video. The song it such a delight to begin with and add that to Chris Martin in a superhero costume fighting a squirrel, and then kissing a chalk girl after flying through butterflies (the recurring theme lately).
Personally my favorite video is Violet Hill and then The Scientist but I really like this one. Have you seen the alt video to Viva la Vida? Chris Martin walking around London dressed a king complete with crown and flowy cape, carrying the Eugene Delacroix painting used in the album art.
Incredibly creative video.