Rihanna’s first two videos from Rated R have been fairly somber, severe affairs. Well, she’s breaking that trend pretty definitively with the video she just released for her new single, “Rude Boy.” It’s a wild explosion of clashing colors, bold block lettering, and shaky camerawork. As many observers instantly pointed out, it all owes more than a little to the aesthetic of M.I.A. — which, if you ask me, is not a bad thing at all.
On another note, the “zoo animals” section of this video’s budget must have been off the chain. Click play below to see Rihanna partying with a lion and a zebra (along with several human beings), then let us know what you think of Ri-Ri’s latest production.
(Follow the Music Mix on Twitter: @EWMusicMix.)
More from EW.com’s Music Mix:
Tom DeLonge on Angels & Airwaves’ free LOVE, the blink-182 reunion, and more
Dixie Chicks sisters announce details of new project, Court Yard Hounds
Lady Antebellum tops the albums chart again, outselling Lil Wayne
Bonnaroo 2010 lineup finalized: Jay-Z, Kings of Leon, Dave Matthews Band, and Stevie Wonder to headline
White Stripes declare war on the U.S. Air Force Reserve