Rihanna throws a crazy, colorful party in her 'Rude Boy' video: Watch it here

Rihanna’s first two videos from Rated R have been fairly somber, severe affairs. Well, she’s breaking that trend pretty definitively with the video she just released for her new single, “Rude Boy.” It’s a wild explosion of clashing colors, bold block lettering, and shaky camerawork. As many observers instantly pointed out, it all owes more than a little to the aesthetic of M.I.A. — which, if you ask me, is not a bad thing at all.

On another note, the “zoo animals” section of this video’s budget must have been off the chain. Click play below to see Rihanna partying with a lion and a zebra (along with several human beings), then let us know what you think of Ri-Ri’s latest production.

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Comments (23 total) Add your comment
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  • kdizz

    I love Rihanna. Good, fun video. Great CD too, don’t let the first track fool you, great album!

  • CeCe

    I really like this video. The colors are taking it back to her roots.

  • SoGenFizzy

    I saw the title Rude Boy and got excited for a skalicious/reggae pop song (I think I’m the only one that never tires of the ska sound — well, me and Guy Ritchie) anywho though it wasn’t at all ANOTHER ska revival…it was a cool video.QQ – am I the only one who thought one of the guys in the video resembled Chris Brown? I honestly did a double take.

  • Jzz

    The video and song are both trashy. The video was well done and Rhianna performs well but it is too trashy and sexual for my taste. She is too young to be singing and dancing so sexually. I was disgusted.

    • Jase

      She’s almost 22…thats not that young to be singing about sex. She’s not doing anything that every other pop star hasnt been doing for years and years. Lady GaGa is , in many ways, more risque than Rihanna. But i guess its “art” when she does it.

      • Val

        Thanks for pointing that out, sometimes i think people just like to dog her out for no reason while all other pop stars including Gaga and Beyonce be exposing similar skin if not more..it’s a great video in my opinion..was getting tired of all the dark stuff….

      • Nick T

        I don’t care if it’s sexual. But it just happens that Gaga’s reasons are at least partially artistic. That being said, I love this video. Mostly because the floating lips remind me of Rocky Horror!

  • m

    Apparently, subtlety isn’t in her vocabulary.

  • harry

    DAAAAAAAAAAMN!!!

  • mishka

    Cool video for a catchy song but full of rip-offs of MIA, Beyoncé and Gaga. And her dance moves are so weak,I mean, she’s a baijan! Where’s your swagger, sista?

    • Tangie

      Love it! Chris is gonna be crying when he sees this!

  • Ignorant or Arrogant?

    This is a Beyonce song and an M.I.A. video…YAY RIHANNA!!!

  • B

    LOve this video, I lved how it has an old reggae feel to it :)She so pretty and this is one of the best songs on her CD. I hope her next single is “Rockstar”.

  • jem

    Love the video. I’m getting bored with her hairstyle though, she’s always so fun to watch I hope she does something new soon!

  • Nick

    What the F*** is up with everyone comparing everything she does to Beyonce and Lady Gaga. They are 3 completely different artists with completely different styles and music. All Gaga does is pop dance songs, which are good don’t get me wrong, Rihanna doesn’t. Where the hell is there Beyonce in it anyway? NOWHERE! There is no such thing as originality, but she ain’t just going around stealing peoples sh**! Shut up with that Please!!! Stop hating on her. You all know you’re going to be jamming to it when you hear it on the radio or in the club so stop.

    • Deera

      I Know Dats Rite
      People Stop hatinq on her

  • Arturo D.

    She wears many fantastic sunglasses. EW should investigate what brand is each one of them… except for the Carrera ones, that was obvious.

  • Classy:If U Seek Amy!

    I’m all into Rihanna’s reign. The girl is crazy versatile. I admire the way she can transition from one style of music/fashion to another and it never look or feel forced. She’s awesome.

  • CH3RRY

    THANK YOU RIH-RIH!!!!!! DIS VIDEO IS EXACTLY WHAT I HAVE BEEN WAITING 4!!!!!

  • AB

    A definitively Caribbean, and more specifically, Jamaican-type video (I know she’s Barbadian by I’m Jamaican, so trust me). The dancing (wining) is on point. The colours and vibrance works well. Really like the video.

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