Goldfrapp's 'Alive' video: Let's get metal-physical!

In the new music/workout video for “Alive,” U.K. dance duo Goldfrapp‘s second single from recent fifth album Head First, Alison Goldfrapp leads a motley crew of obedient goths and ’80s-leotard enthusiasts in a mild aerobics routine.

That casting call between the storefronts of Hot Topic and American Apparel sure was a success! Alison doesn’t exactly do the moves herself — her job is to stand up there, pose, and rule — but somehow they all know what to do, because Alison Goldfrapp is magic. It’d be a huge spoiler to mention what happens starting at 2:18, so I’ll just say….Et tu, Goldfrapp?

Head First‘s “I Wanna Life” would make a good part 2 of this mild ’80s workout, followed by the ultimate cooldown, “Voicething.” Also, I demand a video for my favorite song on the album, “Dreaming.” That one should have nothing to do with exercise. Thanks.

(Follow the Music Mix on Twitter: @EWMusicMix.)

More from EW.com’s Music Mix:
Goldfrapp dives ‘Head First’ into ’80s pop on new album
Album review: ‘Head First’
Russell Brand talks about his ‘Grey’s Anatomy’-name checking, NSFW ‘Get Him to the Greek’ song
Robyn stalks ex boyfriend in ‘Dancing On My Own’ video: Watch here


Comments (6 total) Add your comment
  • MultiPass

    Honestly, I am not sure whether to be completely annoyed or to embrace it. It’s almost too authentic. I agree about Dreaming though. That song is a sequencer dream come true.

  • commenter

    yessssss…. so glad to see the Xanadu references in the video to match the sound effects!

  • Uncle Arthur

    Dreaming is synth heaven. Love Goldfrapp.

  • Satan

    “Goths”? “Hot Topic”? Are you serious?

    It’s Black Metal.

  • jay

    Dreaming is the best song on the album, they gotta do a video for that one.

  • John D.

    This video is so funny, Many don’t get it and think it is evil. Give me a break

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