Britney Spears premieres 'Till the World Ends' video: Watch it here

Till-the-World-Ends

The latest video from Britney Spears, for pulsing single “Till the World Ends,” has hit the web, and it’s pretty much just what you’d expect if you’ve listened to the lyrics (or, you know, read the title of the song): a bunch of people dancing, umm, until the world ends. Or, actually, while the world ends?

The clip opens with a date flashing across the screen: December 21, 2012. Sound familiar? It’s the date that has been bandied around forever as the one which some sort of transformative, apocalypitic event will occur and basically blow the world to smithereens. (Remember the Roland Emmerich disaster flick?)

But in Britney world, while December 21, 2012, might be the day the world is ending, it’s also the day that she sends it out with an underground dance party. Need access? Just find the nearest manhole in the street and slither down to the rave she’s cooking in the sewers. Because, children, she’s going to be dancing “Till the World Ends” for a long time.

Before we go any further, take a gander at the video here:

Yesterday, I mocked Britney a bit when the teaser for this video came out, commenting that our beloved star was “bounce-dancing.” And sure, she does bounce-dance. A lot. But she does do a fair amount of what one might call actual dancing in this video. (Just to clarify, the reason that there is issue with her dancing these days is that it’s not as good as it once was. Period.)

And you know what, what she does here isn’t half bad! Those moments in that red catsuit-ish get-up near the end of the video are positively bouyant. And I think I even spotted a smile here and there from Spears, who looks rather dead behind the eyes most of the time. So that really warmed my heart.

And the clip has other high points: I love what’s happening at about 1:50 when Britney is sitting amongst a posse of sewer dwellers, simply pulsing her shoulders, then flipping her hair. Then comes the best part: that tiny clap-clap-clap she owns, while standing amid the group of urchins. How hot is that? Totally in: tiny claps.

As I said above, this video is exactly what you’d expect for this song, and from Britney at this point in her career. She’s producing solid work that feels good, gets you moving for a second, but that you don’t linger over. It’s got stripes of Ke$ha’s trashtacular video for “We R Who We R,” which makes sense, since Ke$ha co-wrote this song. And did anyone else see a little bit of “Dirrty” in this vid, too? Thank goodness, though, that she’d done with that whole product placement thing she ratcheted up with “Hold it Against Me.” At least, for now.

Do you love? Hate? Do you feel like going out and dancing “Till the World Ends”?

Tanner on Twitter: @EWTanStransky

Read more on EW.com:
Britney Spears’ ‘Till the World Ends’ video teaser: Look, I can bounce-dance!
Britney Spears: Hear her new single ‘Till the World Ends’ co-written by Ke$ha
Carson Daly on Britney Spears’ strict interview conditions: ‘It’s insane’
Britney Spears on ‘Jimmy Kimmel’: Tattoos, ‘The Poo Cocktail Supreme,’ and ‘You’re getting on my nerves’
Enrique Iglesias will not be touring with Britney Spears
Britney Spears performs on ‘GMA’ from San Francisco: Does she still have it?


Comments (51 total) Add your comment
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  • jjlmm

    love it
    Inside Out or Big Fat for 3rd single please and I wanna Go 4th single!!!!

    • meghan

      exactly! I wanna go needs to be 4th single so it comes out right at summer time!

      • Firemen Frank

        Wow, she has a hot body with luscious lips and FiremenDate was amazing

  • justin

    It’s so amazing! She looks fantastic and def one of her best video in years!

  • Ray

    Actually i really liked the video, I wasn’t to thrilled with the song when I first heard it but with the video I actually really like it!!!

  • RenzkiG

    I love it. She looks amazing in here. and yes she can dance!!! LOVE HER!

  • Sean S.

    In my opinion, this is Britney’s best video since Toxic.

  • Ew

    Oh look an unfairness dirty whore is dancing for me. Must be my birthday

  • crispy

    She can’t sing. And she can’t dance. What else is there to say?

    • BRETT

      that crispy is a complete moron. Anything anyone else would like to add?

      • crispy

        Just this: Brett is tone deaf

    • whuzz

      What else…she’s getting old too

    • Michael

      I agree, the video wasn’t anything special. There have been videos like this before, where the end of the world is here, and everyone gets down. Not anything new to me. Like Whitney Houston’s My Love Is Your Love video better.

  • michael

    PERFECTION. she’s still got it!

    • carly

      She used a body double for some of the dance scenes. Thats not perfection.

  • lauren

    she can do no wrong! trouble for me needs to be her third single!!! this video is fantastic! what a comeback.

  • ROSEY

    Looks like “Britney in Bedlam”. Get real girl. Clean up yr act! Stop being BAIT!

  • David

    It’s funny…The haters click onto a site. Then complain about whatever story. Wish they hadn’t wasted their own time, yet they continue to do it over and over again. Just to get a rise out of people. They’re hilarious idiots. ;-)

    Great video.

    • meghan

      exactly..why even bother commenting if you hate her? Get a life :)

      • Reena

        Thats what I was thinking too @David why waste your time..leave room for those of us who are LOVING the video..i also agree with another comment above this is one of the better videos since Toxic and my other fav Slave 4 U…

    • sunsetsnow81

      I just ignore them. Yes it is one of her better videos, but nothing can beat Slave 4 U. This video is very sexy. Great to have her back!

  • Jonathan

    I got a very nice ‘I’m a Slave 4 U’ vibe; I loved the HIAM video but I know a lot of people didn’t, so this is a nice throwback to what Britney videos used to be like. The dancing was also a nice addition, since HIAM had very little of Britney actually dancing.

    • AK

      Me too! This felt way more like a “Slave 4 U” sequel than any Ke$ha or Xtina video.

      • Pierre

        but why isnt she sniging any more??? i like her songs but is her voice in bad shape coz of smoking habbits maybe?

  • I am not caca

    QUEEN BRITNEY TILL THE WORLD ENDS

  • nana

    Love the video. Brit can do no wrong and I can’t wait to see her on tour this summer. Thanks too, for clearing up what you said yesterday Tanner. I adore Brit, but it is fact that the dancing is not what it used to be. Regardless, Brit’s fans will love her ’till the world ends’…. :)

  • Mark

    The song and video are both ten times better than HIAM.

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