In addition to the smash Broadway play, the magazine covers, being called a “cult” by Robert Jeffress, and, of course, two Mormon presidential candidates vying for the Republican nomination, the Church of Jesus Christ of Latter-day Saints also has an ongoing multiplatform “I’m a Mormon” media campaign that began in New York and has since extended to 12 major cities.
The idea is to showcase everyday Mormons in their everyday lives — along the same lines as the Windows 7 “I’m a PC” ads — and the spots even caught the attention of Steven Colbert, who said the videos make Mormons “irresistibly cool.“
Until now, the campaign has consisted of Mormon common-folk, but now they’re heading into new celebrity territory: the clip below shows Killers frontman Brandon Flowers discussing his faith and family:
Interestingly enough, the video never explicitly mentions his multiplatinum band. Instead, Flowers introduces himself as someone who simply “makes music and sings songs”; the only music played in the background is Flowers’ solo stuff, like “Crossfire.”
Flowers talks about his early days as a musician and how he tried to avoid the money- and sex-driven stereotypes of popular and rock music and how his family life can sometimes conflict with tour scheduling.
His connection to the LDS church has never been a secret and he is certainly not the only star with a current or former tie to the Mormon faith — like Gladys Knight, Katherine Heigl and Ryan Gosling — but for the “I’m a Mormon” campaign, to feature such a recognizable artist is unprecedented.
Were you surprised at all by this peek behind the curtain? Is this what you expected for the singer of “Mr. Brightside” and “Human”? Let us know in the comments below.
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