Lady Gaga has been slapped with a $10 million lawsuit by a toy manufacturer that claims the pop star and her crew reneged on a Gaga doll that had been in the works, the NYDN reports.
MGA Entertainment had planned on releasing the doll around Christmastime but alleges that at the last minute, Gaga, as well as her management and licensing companies, asked for the toy’s voice-chip to be removed, thus delaying the item’s release date. MGA says that Team Gaga had in bad faith “engaged in intentional and deliberate delays” so that the doll could debut in 2013, which would be timed closer to the release of her upcoming perfume and next album.
The company also cites a $1 million advance given to Gaga’s licensing company, Bravado International, for the rights to produce a doll in the singer’s likeness. It’s apparently the largest advance the company’s ever doled out, “because Lady Gaga is not only an A-list celebrity, but one of the few elite recording artists working today,” MGA says.
Gaga’s spokesperson says that while Gaga’s lawyers have yet to see the suit, they’re confident they’re in the right.
“Lady Gaga will vigorously defend MGA’s ill-conceived lawsuit and is confident that she will prevail,” Silverman said, adding that because the beef is mainly between the toy company and Gaga’s record label, “There was no legitimate reason for dragging Lady Gaga into that dispute.”
MGA begs to differ, offering a sampling of their back-and-forth with Gaga. Here’s a rough timeline:
Gaga, through an intermediary, asked in March that the doll “be more supermodel-like.” According to MGA, the company was told in an email to “think a prettier version of Gaga. Thin out the cheeks and sharpen the jawline. Give her more of a cat-eye and sexier, poutier lips.”
Gaga’s camp also said that while they liked the doll’s silver Grammy outfit and green crystal dress, they also wanted to throw in a Born This Way zombie ensemble. Says the NYDN, “Gaga’s people even suggested making a doll with a removable head to reveal a bloody stump.”
When MGA redid the doll to meet Gaga’s demands, they sent samples to her in April — that’s when she asked that its voice chip be pulled. They contend that on April 23, she was keen of having the shipping delayed until her new album was ready for release.
We’ll have to wait to see how this all shakes out, but let it be known that Music Mix, for one, would love to see a Lady Gaga doll “with a removable head to reveal a bloody stump.”
Read more on EW.com:
Lady Gaga previewed new music on a car stereo in New York last night: Watch it here
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Lady Gaga debuts ‘Princess Die’ — VIDEO