It’s rare that these YouTube novelties ever transcend the punchline status, but PSY’s “Gangnam Style” and Rebecca Black’s “Friday” have both demonstrated that viral exposure can turn a song into a legitimate mainstream hit — whether you like it or not.
Now, it appears that a track called “One Pound Fish” by Muhammad Shahid Nazir, a Pakistani fishmonger living in Britain, is vying to become the latest international phenomenon.
Earlier in 2012, Nazir, who’s now popularly known as the £1 Fish Man, created a simple street-side song in order to attract customers to his stand in the Queens Market in London. When a bystander filmed Nazir singing his ditty in April, he experienced a small taste of internet fame after the video went viral.
Warner Music quickly moved in and offered Nazir the chance to record a techno-version of the song and shoot a snazzy/chintzy music video, which places him in front of scantily-dressed Bollywood-style dancers.
Surprisingly (or not), it’s already earned over 12 million views in less than four weeks:
The track has already reached the Top 30 on the U.K. charts, and according to TIME, Nazir, who has become a minor celebrity in his native Pakistan, is gearing up to release the song in the U.S. as well.
The question now stands: Are you ready for another “Gangnam Style?” And does “One Pound Fish” even have what it takes to become a similar smash?