Jay-Z has taken branding to a whole new level, announcing his new album in a cell phone commercial.
Magna Carta Holy Grail, Jay’s first album since teaming up with Kanye West for Watch the Throne, arrives July 4, according to a three-minute Samsung spot that aired during Game 5 of the NBA Finals on Sunday night. As a tie-in to the album’s release, the first million Samsung Galaxy users to download a special mobile app will unlock the disc 72 hours early.
Check out the ad — featuring basically every relevant hip-hop producer there is (Pharrell Williams, Timbaland, Rick Rubin and Swizz Beatz) in the studio with Jay — below:
“Pretty much the album is about this duality of how do you navigate your way through this whole thing — through success, through failures — and remain yourself,” Jay says about the surprise release, giving fans a preview of a few lyrics and beats in the ad.
Magna Carta Holy Grail arrives July 4, but Samsung supporters can head to MagnaCartaHolyGrail.com to hear the album first.
President Obama finally weighs in on Jay-Z and Beyonce’s Cuba trip
Beyonce and Jay-Z are a billion-dollar couple, probably
Beyonce’s big reveal: Drinking sugar water, wearing clothes — VIDEO UPDATE