When no one was watching, J. Cole stole the throne: The Roc Nation rapper’s Born Sinner has not only crept up to No. 1 on the Billboard 200 albums chart, but it’s also outselling Kanye West’s Yeezus.
J. Cole’s latest first charted three weeks ago, where it debuted at No. 2 behind West. But Sinnger has since taken advantage of a relatively slow month in music (remember, Wale was the last week’s No. 1) and become the rare album to top the chart without debuting there. As Soundscan reports, the album sold 58,000 copies in the last frame, which Billboard points out is “the sixth-smallest sales week for the top-selling album in the SoundScan era.” Still, that brings its total sales to 439,000, while Yeezus — which debuted the same day and currently sits at No. 3 — has only mustered 431,000 in sales to date.
Meanwhile, stuck in the middle of all this is Wale’s The Gifted, which fell from the top spot to No. 2, with 50,000. Of course, all these rappers will have to clear the way for Jay-Z, whose Magna Carta Holy Grail will register next week. Current projections have that landing in the 350-400,000 range, even though everyone knows it’s already platinum anyway.