What a shocker: Directioners really do think 1D’s latest is the “Best Song Ever”!
Yesterday, the British group’s rabid fans banded together to propel Harry, Niall, Zayn, Liam and Louis’s new single to the top of the digital charts. All in all, they viewed it an astonishing 10.9 million times — making it the most-watched video in a 24-hour period in Vevo history. The record was previously set by Miley Cyrus earlier this summer; her surreal “We Can’t Stop” video racked up 10.7 million views in the day after its release.
Why did this clip get so much attention? Simple: At 6 minutes and 13 seconds, it’s a veritable mini-movie that doubles as a preview for One Direction’s actual movie, which will be released in 3-D Aug. 30. The video also features Zayn in drag, Liam in a bleached-blond wig, Harry in geek-chic glasses, and Niall and Louis in fake facial hair, fat suits, and exaggerated American accents. Oh, and then there’s the song itself — which may not really be the “best ever,” but is pretty catchy all the same.
Watch the quintet’s shenanigans below — and just try not to be charmed.