In a world full of Twitter, Instagram, Pinterest, and whatever else the kids are jacking into these days, Katy Perry decided to go really low-tech with her latest publicity stunt.
Yesterday, a giant gold truck was spotted driving around Los Angeles, announcing an October 22 release date for something called Prism, which we assume is the title of her new album.
Perry has acknowledged the semi on Twitter (where she promises will make its way to other cities), but offered no other details about the project. Perry is encouraging fans to snap photos of the truck and tweet about them, and Adam Lambert was up to the task.
Provided that Prism is a record and not some sort of Dianetics-esque religious movement, it will be Perry’s third album and her official follow-up to Teenage Dream, which tied Michael Jackson’s Bad for the record for most chart-topping singles from the same album (“California Gurls,” “Teenage Dream,” “Firework,” “E.T.” and “Last Friday Night (T.G.I.F.)” all hit number one).
It’s been a week of Perry news: It was revealed yesterday that she sang back up behind Britney Spears on the latter’s new Smurfs-centric single “Ooh La La” (Perry reprises her role as the voice of Smurfette in the forthcoming Smurfs 2), and her new fragrance (called “Killer Queen”) is set to arrive in the fall.
So now that Perry is in the ring, which diva—Perry, Gaga, Beyoncé, or Mariah—will rule the fall? Let us know in the comments.