Pharrell's 24-hour-long 'Happy' video will make your day

pharrell

Bob Dylan, you have been served!

Sure, earlier this week Dylan released a video allowing you to click through different “channels” and see HSN anchors and Drew Carey lip-syncing “Like a Rolling Stone.” But today Pharrell released a video that not only layers a bunch of lip-syncing dancers for you to click between, but runs for 24 hours straight.

You’ve gotta go here to check out the video. (Please do; we’ll wait.) You might wonder why anyone would want to watch something that goes on for the equivalent of 156 plays of the “November Rain” clip. Well, there are two reasons to watch it for at least as long as it takes you to eat your afternoon snack:

1.) The song, “Happy” (which comes from the Despicable Me 2 soundtrack), rules. It’s absolutely perfect for listening to on repeat—groovy and gorgeous. It’s like that Daft Punk album from this year, if that Daft Punk album were something everyone could enjoy.

2.) The dancers! Many of them are sexy, yes, in a young, athletic, L.A., I’ll-do-anything-for-high-concept-entertainment  sort of way (there are men as well as women, although in my viewing I seemed to happen on more women). But almost as importantly, they are infectiously upbeat and enthusiastic. You might even hate them a little bit, if people much more lithe and contented than you are tend to inspire that. But if you are in the right frame of mind you’ll just want to squeeze them to pieces. (There are famous people in it, too, including Pharrell himself in multiple iterations, but the anonymous people are the best.)

Here’s that link again.


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