GoldieBlox responds to Beastie Boys letter, pulls offending ad

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Image Credit: Roger Kisby/Getty Images

It’s looks like the little legal kerfuffle between the Beastie Boys and GoldieBlox is coming to its conclusion.

It all began when GoldieBlox, a company that sells educational toys for young girls, appropriated the Beasties favorite “Girls” in one of their commercials, which quickly went viral. The Beastie Boys’ Mike D and Ad-Rock — noting the trio’s longstanding commitment to keep their songs out of ads (which was also a stipulation in the late Adam Yauch’s will) — responded with legal threats and an open letter to the company explaining their side of the story.

Now GoldieBlox has conceded. According to their own open letter, posted this morning, the company has pulled the ad in question, and they’ve kindly requested that the Beasties not pursue them in court. Read their full message below:

Dear Adam and Mike,

We don’t want to fight with you. We love you and we are actually huge fans.

When we made our parody version of your song, ‘Girls’, we did it with the best of intentions. We wanted to take a song we weren’t too proud of, and transform it into a powerful anthem for girls. Over the past week, parents have sent us pictures and videos of their kids singing the new lyrics with pride, building their own Rube Goldberg machines in their living rooms and declaring an interest in engineering. It’s been incredible to watch.

Our hearts sank last week when your lawyers called us with threats that we took very seriously. As a small company, we had no choice but to stand up for ourselves. We did so sincerely hoping we could come to a peaceful settlement with you.

We want you to know that when we posted the video, we were completely unaware that the late, great Adam Yauch had requested in his will that the Beastie Boys songs never be used in advertising. Although we believe our parody video falls under fair use, we would like to respect his wishes and yours.

Since actions speak louder than words, we have already removed the song from our video. In addition, we are ready to stop the lawsuit as long as this means we will no longer be under threat from your legal team.

We don’t want to spend our time fighting legal battles. We want to inspire the next generation. We want to be good role models. And we want to be your friends.

Sincerely,

Debbie + Team GoldieBlox

 


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