SXSW 2014: Coldplay, Imagine Dragons, Pitbull, more to play Austin's first iTunes Festival

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Image Credit: Shane Wenzlick/Getty Images

Apple is looking for its own bite out of SXSW. The company just announced the first-ever iTunes Festival in Austin, Texas, running for five nights during the city’s South by Southwest music, film, and interactive conference.

The first announced performers are Coldplay, Imagine Dragons, Pitbull, Keith Urban, and Zedd, who will take the stage March 11-15 at ACL Live at the Moody Theatre, where Austin City Limits is also held.

Not heading to Austin? You can stream all five nights of music through the iTunes Store.

While this is the first iTunes Festival in the U.S., a U.K. fest of the same name has been held annually at London’s Roundhouse theater since 2007, this past fall boasting headliners like Justin Timberlake and Lady Gaga. More performers and concert details for the Austin incarnation will be announced over the next few weeks.

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