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Tag: Commercials (1-5 of 5)

Dhani Harrison, Alexa Ray Joel cover dads' songs for Gap ads

Billy Joel’s Grammy-winning song “Just The Way You Are” was famously written for his first wife Elizabeth Weber—a woman he divorced five years later. Joel semi-retired the tune because of that, but it’s about to get a resurrection to sell some jeans.

Tonight will mark the premiere of a new series of TV spots from the Gap that feature the children of legendary musicians—Alexa Ray Joel and Dhani Harrison, son of Beatle George—re-interpreting their dads’ classic tracks. Joel (whose mother is Christie Brinkley) will be tackling “Just the Way You Are,” while Harrison will be performing “For You Blue,” a track from the Beatles’ Let It Be written by George Harrison.

For a brand like ours, built on the ‘generation gap,’ it seemed really rich,” Seth Farbman, Gap’s Chief Marketing Officer, told Ad Age. “We’ve been spending a lot of time really looking at what an iconic brand does and how it acts. … And, as we often do, we were looking backwards, in order to go forwards.”

The spots are scheduled to air during a season premieres (which begin in earnest tonight and will continue over the next few weeks—check out EW’s Fall TV Preview, on stands now, for more) as well as during NFL games.

Or you can just watch them both below, along with some behind-the-scenes video of the shoots.  READ FULL STORY

TV Jukebox -- Super Bowl commercials edition: Rolling Stones, Psy, Hans Zimmer and more

PSY-PISTACHIOS-JUKEBOX

When it comes to all the forms of entertainment in the Super Bowl telecast, music completes the package. No, we’re not talking about Beyonce’s halftime show. We’re talking about the tunes in all those commercials.

The music in this year’s Big Game ads was a mix of recent hits and decades-old classics. Appropriate for one of America’s biggest partying days, the song choices were mostly upbeat and celebratory, but there were a few more emotional tracks as well.

Here EW presents to you a special edition of TV Jukebox with those Super Bowl commercials in the spotlight. Check out our picks and Spotify playlist below. READ FULL STORY

Fans to join Beyonce onstage at Super Bowl

All the single ladies — and fellas — will have a chance to join Beyonce onstage at the upcoming Super Bowl.

Pepsi announced Friday that 100 fans will hit the stage when the Grammy-winning diva performs on Feb. 3 at the Mercedes-Benz Superdome in New Orleans. A contest that kicks off Saturday will allow fans to submit photos of themselves in various poses, including head bopping, feet tapping, and hip shaking. Those pictures will be used in a TV ad introducing Beyonce’s halftime performance, and 50 people — along with a friend — will be selected to join the singer onstage.

The photo contest ends Jan. 19, but Jan. 11 is the cut-off date for those interested in appearing onstage with Beyonce.

Read more:
Beyonce cuts $50 million deal with Pepsi
Beyonce prepping new music for Super Bowl performance
Beyonce, Jon Hamm, Steve Carell and more release PSA for gun control

Black Keys, Danger Mouse suing Pizza Hut, Home Depot for using song in commercials

The Black Keys may have named their most recent album after an old Chevrolet model, but that doesn’t mean they’re open to pimp just any company.

The Ohio garage duo of Dan Auerbach and Patrick Carney have filed separate copyright infringement lawsuits against Home Depot and Pizza Hut for wrongly using their music in commercials, the AP reports.

Home Depot, the suit claims, used portions of the band’s hit “Lonely Boy” in a power-tools ad without the artist’s permission, while Pizza Hut allegedly pulled a similar stunt with “Gold on the Ceiling.” According to the AP, Brian Burton (a.k.a. Black Keys producer Danger Mouse) is also suing the companies.

“The experts confirmed that this was copyright infringement,” said Black Keys spokeswoman Mary Moyer in a statement. On top of requesting cease-and-desist orders, the band (which has previously allowed their work to be used in ads for Cadillac and Suburu) is also seeking more than $75,000 in damages from each party.

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Nicki Minaj debuts in new Pepsi commercial: Watch it here

If Nicki Minaj wasn’t, um, vivid enough for you in her recent “Starships” video, Pepsi has you covered.

The soda brand continued its long relationship with pop stars by debuting a new, summery commercial featuring Minaj and a remixed version of her song “Moment 4 Life.”

Hewing closely to the song’s title, the ad features a pair of telegenic cutups who find themselves moving through a world completely frozen in time. Naturally, they use the extraordinary opportunity to rob banks, loot, and play mean pranks on their rude neighbors.

Just kidding! Well, kind of: they mess up an ongoing beach volleyball game, steal expensive clothes from a fashion show, and sneak into a Nicki Minaj concert.

Check out all the hijinks in the extended-cut video below:

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