Just how bro is “bro country” right now? It’s pretty bro, bro.
In case you haven’t heard, the whole country music genre has been fighting a civil war lately over the rise of “bro country” in popular Nashville-produced music. Coined by New York Magazine‘s Jody Rosen, the term “bro country” refers to “music by and of the tatted, gym-toned, party-hearty young American white dude… If [Florida Georgia Line's smash] ‘Cruise’ were a guy at a bar, he would sidle up to the hottest blonde in the room, laugh loudly at his own jokes, and, after crashing and burning with a couple of lame pickup lines, ask, ‘Have you heard this awesome song?’ Whereupon he would whip out his iPhone and dial up the video for Florida Georgia Line’s ‘Cruise.’”
“Cruise” may have crystallized the “bro country” phenomenon — but Luke Bryan’s “That’s My Kind of Night” has become its unofficial representative thanks to Zac Brown, who last month called the No. 1 single the “worst song I’ve ever heard,” and added, “If I hear one more tailgate-in-the-moonlight, daisy dukes song, I’m gonna throw up.” Brown’s not the only star unhappy with the state of modern country music, either — this year, Alan Jackson, Gary Allan, Kacey Musgraves, and Naomi Judd have all spoken out about it as well. (Read more on that here.)
But surely, “bro country” can’t be that widespread. Not every artist is singing about trucks and beers…right?
Actually, it might be worse than you thought. READ FULL STORY