Image Credit: D Dipasupil/FilmMagic.comDr. Dre and Jimmy Iovine are busy men. One is a legendary recording artist and producer, the other runs one of the biggest labels in the music industry. So why are these guys, who surely have cooler places to be, spending their Wednesday afternoon at a Manhattan theater hawking headphones?
“Because this is our life right now,” Dr. Dre tells the Music Mix backstage shortly after he, Iovine, and Monster Cable founder Noel Lee have finished a press conference introducing the latest additions to their Beats by Dr. Dre audio products line. “This is something that we’re really into. We’re really proud of it.” Iovine gets more personal with his answer: “I was a recording engineer when I was 19 years old,” says the Interscope-Geffen-A&M chief. “Sound has been my way into a better life. So sound is as important to me as music…. Without sound and music, I’m still in Brooklyn, working, you know, down on the docks. So it’s very easy for me to show up for this.” READ FULL STORY »





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