If you’ve been enjoying DJ Mustard’s string of bass-heavy, minimalist slappers that have been taking over the pop charts recently (among them Ty Dolla $ign’s “Paranoid” and Kid Ink’s “Show Me”) and you’re not already familiar with the work of Bay Area rap legend E-40, whose uncluttered aesthetic provided much of blueprint Mustard’s working from, now would be a good time to fix that. Next month, the ridiculously prolific rapper will release a four-album set called Sharp on All 4 Corners, his first release since last December’s three-disc set The Block Brochure: Welcome To the Soil, Pt. 4, 5, & 6. Which of course is the follow-up to the original trilogy, The Block Brochure: Welcome To the Soil, Pt. 1, 2, & 3, released allllll the way back in 2012.
Yesterday, he released a new video from the latest Block Brochure set. “Bamboo” is classic E-40 and a great jump-on point for new fans, with a typically stripped-down track, an effortless tongue-twister flow, and a tribute in the hook to bamboo doorknocker earrings, which are in style right now because they never really go out of style. For the video, he’s recruited a squad of dancers who do unreal things with their bodies without seeming to come close to breaking a sweat—which is what 40’s been doing with his raps for ages.