It’s a testament to Kendrick Lamar’s industry power right now that Apple essentially gave him and his crew an entire evening to themselves on the second night of the inaugural iTunes Festival at SXSW.
Lamar’s crew/label conglomerate Top Dawg Entertainment filled ever nook of the evening’s festivities, from the three booked acts to the guest stars. Though not necessarily on the same scale, it conjured up memories of Kurt Cobain curating an entire main stage day at the 1992 Reading Festival—a huge cultural entity acknowledging the overwhelming impact of a single star.
Of course, Lamar wouldn’t have arrived at this point if he wasn’t a stellar live performer, and he brought the same kind of energy and execution in Austin that he brought during his run as one of the top festival stars of last summer. He did most of those shows with a band, but on Wednesday night he was backed only by a DJ, and the narrowing of the sound made his material feel more claustrophobic in some ways. He benefits from that kind of intensity though: READ FULL STORY