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Tag: Harlem Shake (1-2 of 2)

'Harlem Shake' hits number one, ushers in new world of YouTube-fueled charts

After a five-week run with the number one song in the country, Macklemore & Ryan Lewis’ “Thrift Shop” has finally abdicated its throne — thanks partly to a whole new chart formula.

As of this week, Billboard‘s Hot 100 now includes YouTube streams in its chart calculations, which means the king of the hill this week is Baauer’s nonstop meme instigator “Harlem Shake.”

Previously, the Hot 100 had used radio airplay, sales, and various forms of streaming through services like Spotify and Rhapsody to tabulate what the biggest song in the country was. Including YouTube numbers makes perfect sense, since in a way the online video service is the biggest streaming service available.

The extra numbers will undoubtedly mean a big boost for songs that do well with sales and streaming but can’t quite break into radio. “Harlem Shake,” for example, did an impressive 262,000 downloads last week, but is barely on satellite or terrestrial radio. It only scored a handful of impressions on radio, but its 103 million spins on YouTube easily confirm the track’s ubiquity.

The new tabulations have reconfigured the chart success of other songs that have been bigger than their old chart positions would have suggested. READ FULL STORY

'Harlem Shake' hits No. 1 on iTunes following viral explosion

Two weeks ago, few people had ever heard New York producer Baauer’s “Harlem Shake,” a frenetic dance thumper stuffed with trancy synths and lion roars that was released last May. But now that the track has gone viral thanks to its ubiquitous meme-status, it’s gained legitimate traction on the chart.

Yesterday, Baauer climbed all the way to the top of iTunes’ all-genre “Top Songs” list, and despite the fact that “Harlem Shake” has been temporarily displaced by One Direction’s “One Way or Another (Teenage Kicks),” it’s still ahead of powerhouse sellers like Macklemore and Ryan Lewis’ “Thrift Shop” and Rihanna’s “Stay.” Plus, once the Directioners have all bought their fave boy band’s song, which should take approximately an hour, “Harlem Shake” will likely return to No. 1.

It’s unclear whether sales for “Harlem Shake” are driven by buyers who want to use the song to make their own 30-second-long videos (earlier this week, YouTube reported that over 4,000 “Harlem Shake” videos were being uploaded every day) or if they’re true fans of the song, which does fit into the current wave of EDM and super-producer/DJ-driven pop.

When EW reached Baauer’s reps, they said he was not interested in commenting on the meme, which got its start on Jan. 30 when vlogger Filthy Frank included it at the top of a compilation video. Three days later, he isolated the “Harlem Shake” portion of the video. It has since received nearly 10 million views. READ FULL STORY

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