Music festivals continue to grow, and between now and the end of the summer, there is essentially a major one every single weekend. The expanded menu requires a lot more diversity, both in the types of acts booked on the main stages and the other attractions offered on the grounds. Gone are the days when you could just set up a PA and invite some dudes with guitars—now there have to be multiple hooks to convince people to make the journey to your field.
Enter BottleRock Napa Valley, a new festival that launches its inaugural entry this Wednesday, May 8, and runs through Sunday May 12. The music lineup is impressive, and will include sets from the Black Keys, Zac Brown Band, Macklemore & Ryan Lewis, Kings of Leon, Flaming Lips, Jane’s Addiction, Train, the Shins, Alamabama Shakes, and dozens more.
Perhaps BottleRock’s biggest secret weapon, though, is its comedy lineup: READ FULL STORY