For devoted followers of the Insane Clown Posse and the signees to their Psychopathic Records label, the annual Gathering of the Juggalos is the highlight of every year. But for people who simply like to think about what ICP means in the 21st century (and who are steadily amused by their ability to construct viral-ready videos), the day that the Gathering of the Juggalos informercial hits the Internet represents the best part of the calendar.

The 13th annual Gathering goes down August 8-12 at a camp site in the group’s adopted haven of Cave In Rock, Ill., (or “Illinoise” to the folks talking about it in the video below). This year’s lineup is suitably eclectic, featuring the awkwardly-named members of ICP’s label roster (Anybody Killa, Blaze Ya Dead Homie, Twiztid, the Psychopathic Ridas and the like), a smattering of metal bands (P.O.D., Mushroomhead, Fear Factory, Soulfly), a bunch of hip-hop legends and former superstars (Geto Boys, Warren G, DMX, Master P, Raekwon), and, of course, Kottonmouth Kings (who still manage to defy any and all categories). There are also a number of parties, carnival games, seminars, wrestling events, and a barbecue that features cheeseburgers being hurled at you from the stage.

Check out the video below, though be warned: The language is especially salty, and it’s also a whopping 23 minutes long. Still, it’s worth it.  READ FULL STORY »