Remember the days when an artist recorded an album, and then released that album in a store so that people could buy and hear that album?
Those days are long gone. In 2013, Jay-Z is rewriting the book on releases, dropping his new Magna Carta Holy Grail with only a few weeks notice and putting it out through a deal with Samsung that will allow Samsung phone owners to download an app and hear it all for free a full three days before it actually goes on sale.
And rather than simply announce, “Here are the various song titles, guests, and collaborators who may be appearing on my new, ridiculously-named album,” Jigga decided to send his fans on a scavenger hunt through Brooklyn on Saturday in order to unlock his 12th solo album’s tracklist.
The clues led to a series of binders that revealed all of the songs on Magna Carta Holy Grail, though none of the guests or production notes were included. The fan who found the binder was kind enough to record a quick video of the binder, which you can watch below: