If you watched any NFL football yesterday (or at least the underwhelming drubbing the New York Jets dealt out to the Jacksonville Jaguars), then you undoubtedly caught the new commercial for Fiat that prominently features Jennifer Lopez, a series of daredevil stuntmen, and Lopez’s latest Love? single “Papi.”
And shortly after you realized it was an ad for Fiat, you probably thought to yourself, “Huh?”
The whole thing has been clarified a bit thanks to the just-premiered clip for “Papi,” which is essentially a five-minute version of the car ad you’ve already seen, with a plug for Crown Royal Black tossed in for good measure.
Refreshingly, there’s a narrative in the clip that finds Lopez eating some sort of magical cookie that makes every man she comes across obsess over her. The chase becomes infinitely more complicated (and expensive) until she finds herself trapped in a flash-mob production of West Side Story.
You can watch the whole thing below, though prepare to suppress your sudden craving for 90-proof liquor. READ FULL STORY