The biggest debut of 2012 doesn’t belong to a glossy pop act like One Direction or Justin Bieber.
Sure, those boys have hordes of teenage girls ready to download their music at the drop of a tweet, but they’ve got nothing on the scruffy gents of Mumford & Sons, whose new disc, Babel sold 600,000 copies in its first seven days. (The next-best opening? Bieber’s Believe, with 374,000 in week 1.)
Babel‘s success (it has now led the chart for three weeks and sold 865,000 copies total) is indicative of a larger shift within the music industry. As pop music morphs into a glow-stick dance party, country acts have adopted the traditional pop sound. That leaves Mumford and the burgeoning Americana and folk genres (think acoustic guitars, banjos, and innumerable fitted tweed vests) to fill the country void. Did you get all that? Allow us to break it down. READ FULL STORY