Looks like the Boss has been fired.
In the wake of the controversy surrounding his date-rape-endorsing lyrics on the track “U.O.E.N.O.,” Reebok has acquiesced to the multiple women’s groups who called for Ross’ ouster as an endorser of its shoes.
In a statement made to TMZ, the shoe company said, “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.” READ FULL STORY »