Maroon 5 frontman and The Voice judge Adam Levine will not be tuning in to the 2011 MTV Video Music Awards this Sunday night. He laid out his distaste for the show earlier today on Twitter.
“The VMA’s. One day a year when MTV pretends to still care about music,” he wrote. “I’m drawing a line in the sand. F— you VMA’s.”
An hour later, Levine wrote, “Still waiting to have my ‘Jerry Macguire mission statement moment of deep regret…’ Not happening. Phew!” Clearly, he’s sticking by his opinion (and perhaps wanting somebody to show him the money).
But Levine brings up a reasonable point that comes up around this time every year. Should MTV even bother doing this annual award show? On the one hand, it’s typically an extremely high-rated event, and it has become one of the few pieces of television that links the network of today with its roots.
However, the distance between what MTV was and what MTV has become is driven home powerfully every time the VMAs come around. READ FULL STORY