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Tag: MTV Video Music Award (1-2 of 2)

Lady Gaga makes the right moves with 'Manicure,' 'Swine' -- hear her new music now

Nearly a week ago, I wrote that it wasn’t too late for Lady Gaga, who was threatening to go over the handlebars of her promotional cycle—pressuring fans to buy multiple copies of “Applause” and artificially inflate the video views, unleashing followers on Perez Hilton, making whatever the heck that video was with Marina Abramovic.

Well, six days can seem like one meeeellion years in pop, at least when they include an especially spicy Video Music Awards. So how’s Gaga got her nuttiness working for her right now? She managed not to do anything ill-advisedly wackadoo during her opening slot at the VMAs—unless you count the pre-recorded boos she had cued up for when she revealed her soon-to-be-stripped-off nun’s get-up, which presumably symbolifies (to coin an appropriately ridumbulous term) the controversy she thinks defines her.

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It's not too late for Lady Gaga: How to turn things around, starting at the VMAs

It may seem strange to say that it’s not too late for Lady Gaga. After all, her third album, ARTPOP, isn’t even out until Nov. 11—and we’ve only heard one song, “Applause,” which is selling decently and actually has a pretty neat video. But of course, the promotional cycle’s in full swing. And it seems like any minute, Gaga might go over the handlebars.

Her main problem—we won’t say mistake, because this wasn’t entirely up to her, and anyway, we’re loving it—is having fallen into competition with Katy Perry, whose Prism arrives Oct. 22. Perry gave us “Roar”; Gaga came back with “Applause.” Perry made some fun promo videos; Gaga made a serious promo video with Marina Abramovic.

Once it became clear “Roar” would outsell “Applause” in their first week out, Gaga did something truly tacky: Enticed her fans to buy multiple copies of the song—and then asked them to game up the pageviews on her video. Meanwhile, she jumped into an ugly grudge match with her old friend Perez Hilton.

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