It’s an oft-repeated platitude that MTV hasn’t merited the “M” in its name for years—but a disagreement with video syndication service Vevo means that MTV.com is, in fact, missing a whole lot of music today.
Vevo backer Universal, one of the largest record labels in the world, has pulled many of its biggest artists’ music videos from the site, pending resolution of the conflict.
That means no Gaga, no Bieber, no Black Eyed, Peas, no Taylor Swift or Eminem or Rihanna or Kanye or Miley or Mariah or M.I.A. or Sugarland, until the contract talks are settled. For now, visitors attempting to watch these artists’ clips on MTV.com will see only the caps-lock message “WE’RE SORRY, THIS VIDEO ISN’T AVAILABLE RIGHT NOW. WE’RE DOING OUR BEST TO BRING IT BACK.”
As the New York Times and several other media outlets report, MTV has released a statement saying, in part, that the two sides “were unable to reach a fair and equitable agreement.” While Universal claims that MTV has been “unwilling to negotiate a fair syndication deal with Vevo to carry our artists’ videos.”
There may be a light at the end of the stand-off tunnel, however; MTV has said they’re amenable to a solution, and Universal claims, “we are engaged in active discussions with MTV Networks, with whom we hope to work with in the near future as one of our syndication partners.”
(Follow the Music Mix on Twitter: @EWMusicMix.)
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