Though NSYNC were only reunited for a total of 110 seconds during Sunday night’s MTV Video Music Awards, that was enough to get the long-dormant boy band back into the zeitgeist—and into the virtual wallets of music fans.
Justin Timberlake and his compatriots were among the biggest sales victors coming off the VMAs, which don’t tend to provide the same kind of spike as the Grammys but can definitely still make an impact: The NSYNC hits compilation Greatest Hits shot into the top 30 on the iTunes Albums chart in the wake of the combo’s performance of “Girlfriend” and “Bye Bye Bye” on MTV’s big show.
And while Timberlake’s current album The 20/20 Experience has been a top 10 staple on iTunes since its release, Sunday night’s show clearly boosted preorders of the forthcoming The 20/20 Experience: 2 of 2, which is one of three preorders currently sitting in the top 20. (The others are Miley Cyrus’ Bangerz and Katy Perry’s Prism; Lady Gaga’s ARTPOP rests just outside that space at 21.) READ FULL STORY