OK Go’s new video for “I Won’t Let You Down” follows through on the song title’s promise: It will not let you down.
The men of OK Go dance around on UNI-CUBs, personal mobility devices that act similar to Segways but without the standing, and are later joined by a mass of umbrella-toting women. Shot in Japan’s Chiba Prefecture, the video’s dancers open and close their colorful umbrellas as the custom multi-copter camera spins around them, collecting both aerial and street-level shots. The result is a mesmerizing, uninterrupted shot of umbrella-assisted choreography. READ FULL STORY