Kitty, “Second Life”
21-year-old young Florida rapper who became internet famous as Kitty Pryde and stubbornly—thankfully—refused to settle for meme-dom starts this one off with a whispery, “You make me this quiet thing I’m not used to being.” But it’s only her voice that’s hushed: The whooshing drum & bass beat offers all the evidence you need that she does as she pleases, even when that means potentially confusing both rap and EDM fans. (Not to mention the harassers she has so eloquently dispatched in the past.)
Tag: Rick Rubin (1-9 of 9)
Kitty, “Second Life”
If Eminem’s championship-level trolling appearance during Saturday night’s Notre Dame/Michigan game wasn’t proof enough of his special kind of whimsy, now there’s his just-premiered video for “Berzerk.”
The clip features guest appearances from Kendrick Lamar, track producer Rick Rubin, Kid Rock, and members of Slaughterhouse. There’s also ample footage of Billy Squier (whose “The Stroke” provides one of the samples that make up the Rubin-produced beat), some backyard wrestling shenanigans, a little riot video, and visual references to both the Beastie Boys’ “So What Cha Want” and Pharcyde’s “Drop.”
Oh, and there’s also a big-ass boombox in there.
It’s a visual feast that, in typical Slim Shady fashion, makes a strident track a lot more palatable. Watch “Berzerk” below.
Jay-Z has taken branding to a whole new level, announcing his new album in a cell phone commercial.
Magna Carta Holy Grail, Jay’s first album since teaming up with Kanye West for Watch the Throne, arrives July 4, according to a three-minute Samsung spot that aired during Game 5 of the NBA Finals on Sunday night. As a tie-in to the album’s release, the first million Samsung Galaxy users to download a special mobile app will unlock the disc 72 hours early.
Check out the ad — featuring basically every relevant hip-hop producer there is (Pharrell Williams, Timbaland, Rick Rubin and Swizz Beatz) in the studio with Jay — below:
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Perhaps you’ve heard that Kanye West’s sixth solo album, Yeezus, is due next Tuesday?
EW did get a chance to listen to a version of the record Monday night in New York City at a star-packed, last-minute listening event hosted by Yeezy himself. But for all the bananas quotes he dropped in that New York Times piece, we’ve still seen very few of the hallmarks typical for a release from a star this big — no real single, no music video, and not even a real confirmed track listing.
What we have so far: Daft Punk is on it, and there are appearances by Bon Iver’s Justin Vernon, Chief Keef, and, via sample, Billie Holiday. And we know that tracks like “Black Skinhead” and “New Slaves” are pretty aggro.
Now there’s a video teaser for Yeezus, featuring some a cappella recording and the oft-prostrate Rick Rubin. Check it out below.
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