The video for Kindness and Robyn’s “Who Do You Love” features dozens of sometimes smiling, sometimes pensive faces. From the outside, it might seem like a completely random assortment of people, of unrelated extras — but they’re actually all Robyn and Adam Bainbridge’s friends and family.
“It just seemed so appropriate and perfect for this song,” Bainbridge, who goes by Kindness in the music world, tells EW. “Which, to myself and Robyn, was fundamentally about finding your own place and contentment in relation to the people you’re surrounded by.”
Bainbridge got Daniel Brereton on board to direct, and they filmed the video over a couple days in both the U.K. and Sweden. “It was a pretty amazing thing to see, to see your friends in this kind of sequence of faces,” Brainbridge says. “It’s a generous act for them, to put themselves out there to be filmed so intimately.” READ FULL STORY