On Saturday night, Lady Gaga joined the relatively exclusive club of people who have served as both the host and musical guest in a single episode of Saturday Night Live.
Critically, she was a relative success, delivering a steady-if-unremarkable stream of sketch moments and sounding mostly excellent on the oft-tricky SNL music stage. The show was rewarded with its highest ratings of the season, and the estimated audience of between eight and nine million viewers is the highest since Justin Timberlake’s double-down episode back in March.
And yet Gaga’s new album ARTPOP is only third on iTunes’ download chart, trailing both Eminem and One Direction. And the two singles she performed on Saturday’s show are languishing on the singles chart—the R. Kelly-assisted “Do What U Want” sits outside the top 10 at 14, and “Gypsy” is all the way down at 72.
Under normal circumstances, an appearance on SNL tends to provide a healthy boost to an artist, especially one with a brand new album: Macklemore & Ryan Lewis saw their record sales jump up 83% in the week following their SNL performance earlier this year, Of Monsters & Men experienced a 74% increase, and Alabama Shakes rocketed from the 40s into the top 10 on the Billboard 200.
So where’s Gaga’s boost? It’s the latest in a series of negative developments surrounding the sales of ARTPOP. READ FULL STORY