The Syracuse hardcore band Perfect Pussy won the lion’s share of SXSW’s cool-kid attention. Destruction Unit put on some of the week’s most raucous shows. Bigger bands (well, relatively) like Speedy Ortiz, Cloud Nothings, Parquet Courts, and F—ed Up went above and beyond to put on a slew of killer parties.
But who cares about that crap, because Rick Ross has the No. 1 album in the country!!!! Did you know that Rick Ross has the No. 1 album in the country? If you didn’t, he and his hype man at the Fader Fort last night made sure to remind everyone over and over. And over.
As has been the trend for a few years now, Big Rap turned SXSW into its own game. The festival’s closing night drove that point home: Ross celebrated his chart-topping new record Mastermind by headlining Fader, A$AP Mob and Mobb Deep capped their own busy weeks at 1100 Warehouse, and 2 Chainz took over a showcase at Brazos Hall.
Clearly, it was a rap-heavy schedule, and that’s not even counting Jay And Kanye’s Samsung event Wednesday night or the shows by Future, Pusha T, Kendrick Lamar, Big Sean, B.o.B., Nas, and, um, Ludacris.