Lyric videos: They aren’t just for your kid sister’s Justin Bieber fan clips anymore.
Yesterday, Britney Spears released an official lyric video for “Criminal,” her upcoming fourth single off Femme Fatale.
First of all, awesome: That song has a darker edge than some of her previous work, but still retains her trademark computer-y syrup-y sweet voice, if that’s your thing (and it’s kind of mine).
But it got me wondering: When did lyric videos become an official, publicist-touted release? Spears still plans to be put out a traditional music video—in fact, she’s been making headlines across the pond for her Criminal video shoot. So apparently, this lyric video is just to build buzz and get you talking about the song.
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