“Oscar-winning actress and my sister Gwyneth Paltrow emailed me,” Jay-Z begins in a blog post he published this morning, “and said, ‘I love your new site. Can I ask you five questions about it?’”
The site Jay’s “sister” is talking about is his newly launched Life + Times. That’s right. The guy who said, “I don’t do too much blogging” has thrown his Yankee cap into the interweb. It features Q&As, videos, music, art, tech pieces and whatever else piques the legendary rhymer’s interests.
Ever the shrewd businessman, Jay wasn’t just going to let Paltrow interview him for her site, GOOP, without having the actress return the favor. “I said, ‘I’ll show you mine if you let me see yours’,” he jokingly reveals. So the two besties have brief, albeit amusing Q&As on their respective sites. Paltrow’s interview with Jay is a slightly bland “What made you start a website” convo.
Jay says he began thinking about creating a Life + Times over a year ago after “seeing other sites and being either inspired or saying, ‘That’s s—. I would do it like …’” Other things we learn are that Jay, like Gwyn, enjoys Mario Batali dining, and says the women in his life keep him cool. “The hotter the chick, the cooler the guy,” he declares. Obviously, being married to Beyoncé makes him ice-cold.
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