The room was decorated like a hipster wedding venue, most of the attendees were under the age of five with the first Harry Potter book came out, and Alcide the Werewolf was on hand to introduce Lorde (obviously). All was oddly as it should be at the VH1’s You Oughta Know in Concert Monday night in New York City.
You Oughta Know might seem like a silly name at first (and it sure wreaks havoc on a spell check), but VH1’s up-and-comer discovery program has become something of an institution since it’s launch in 2005, serving as a barometer for the brightest new things on the music scene.
The YOK anointment is a prestigious one — shedding light on artists like Adele, Bruno Mars, Amy Winehouse, Mumford & Sons, The Civil Wars and more before they reached the mainstream. And aptly named at that, because while I “knew” most of the concert’s newer featured artists before I saw them perform, there is much more to most of them than just potential. You ought to know them, because they’re good – really good. READ FULL STORY