MTV already has the VMAs and its own movie awards, and now they’re going for the trifecta with the OMAs.
The O Music Awards (the “O” stands for … whatever you’d like it to stand for) celebrate the best in the digital music world and contain some delightfully off-kilter categories like Best NSFW Video and Favorite F— Yeah Tumblr.
Most of the nominations were announced last week (Lady Gaga and Odd Future frontman Tyler, the Creator lead all artists with three nominations each), but in the spirit of democracy, MTV left the door open for a handful of fan-voted nominations in several categories.
Kanye West has guaranteed himself an OMA, as his greatness on Twitter has necessitated the invention of an entirely new category honoring Best Tweet. Each of the five nominations belongs to West, including “I have decided to become the best rapper of all time! I put it on my things to do in this lifetime list!” and “Dating models I had to learn to like small dogs and cigarettes.”
West also picked up fan-voted nominations for Best Fan Forum (for kanyetothe.com) and for Best Animated GIF (for “Kanye Smile, Then Angry”).
Other benefactors of the fan nomination process include Trey Songz (Favorite F— Yeah Tumblr and Fan Army FTW), 30 Seconds to Mars (Best NSFW Video for “Hurricane”) and Adam Lambert (Must Follow Artist on Twitter). The awards will be handed out online on April 28.
Follow the jump for the complete list of nominees, with the new fan-approved additions in italics.
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