Lady Gaga, Justin Bieber, Ke$ha, and more parodied in another hilarious 'Key of Awesome' spoof: Watch it here

key-of-awesomeThe folks who produce the hilarious Key of Awesome series of videos for the Barely Digital network—they’re behind the amazing spoof of Lady Gaga and Beyoncé’s “Telephone” video that came out last month—are busy, busy people. In fact, they’ve got yet another video debuting this afternoon, and EW has it here for you first!

Today’s clip is a slight departure for the geniuses behind Key of Awesome. Why? As you can see from the picture taken from the shoot above, this video doesn’t spoof just one specific artist and video or moment, as has been typical. Instead, an explosion of the Key of Awesome caricature characters were brought together to sing a theme song, “The Origin of Awesome!” for a series theme song: Lady Gaga! Justin Beiber! James Hetfield! Adam Lambert! Obama Girl! Ke$ha!

For a glimpse at the new video—as well as a little bit about the team behind the Key of Awesome—follow the jump.

key-of-awesome2You may not have realized, but the Key of Awesome is actually a weekly internet series (and not just random videos from enthusiastic fans in their basements) from Barely Digital, which is headed up by the guy who originally brought you Obama Girl. (Barely Digital is one of the networks from Next New Networks.)  The behind-the-scenes guys joined the on-screen talent for a photo above: From left is Ben Relles, founder; Tom Small, who directs all the videos; Jake Chudnow, the show’s music producer; Jan Uczkowski, who plays Justin Bieber; Mark Douglas, who writes all the Key of Awesome music and stars as many characters like, in this photo, Adam Lambert, as well as James Hetfield further above; and Lauren Francesca, who plays Lady Gaga and several other characters in the series.

The team, with its rotating cast of actors, takes about a week to do each video. “When we originally did this show it wasn’t focused on pop music,” says Relles. “I still thought the episodes were really good, but we did one about kittens on the web, one about Twilight, one about Batman.” But then, in November of last year, they did a spoof of Lady Gaga’s “Bad Romance” music video, and the series blew up, eventually snagging the Gaga-fest a healthy 8 million views (and counting). “That was the first video where we went directly for a pop star,” Relles says, “and that video did really well. Since then, our biggest hits to date are Lady Gaga, Justin Bieber, and Ke$ha. The show really started taking off when we started playing in that pop world.” (All the Key of Awesome songs are available on iTunes now, too.)

The Ke$ha spoof, which took down her “Tik Tok” music video and played up the idea that the pop star is being paid for her trashy image, is currently the series’ most-viewed clip, with more than 10.5 million plays. “Sometimes they make it easy for you,” says Douglas, who couldn’t help but take down Ke$ha. “I feel like I wrote the Ke$ha one pretty quickly. It came a lot easier than some of the other ones. Her image just doesn’t ring true to me for a second. It’s like, c’mon! Young girls just eat it up. So I had to take it down.”

Speaking of taking things down, here’s the Key of Awesome‘s latest episode, which stars Douglas:

Do you all love the Key of Awesome vids as much as we do?

Tanner on Twitter: @EWTanStransky

Music Mix on Twitter: @EWMusicMix.

More from EW.com’s Music Mix:
Thom Yorke jams out, road tests new tunes with Atoms for Peace in NYC
Big Boi drops “Shutterbugg”
Rihanna, Ke$ha, and Nicki Minaj will hit the road for Last Girl on Earth tour
Owl City remixes tourmates Lights’ “Saviour”
Erykah Badu charged with disorderly conduct for controversial video


Comments (21 total) Add your comment
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  • krak

    i LOVE the key of awesome. even more than EW!

  • Thad

    key of tacky

  • ashley

    LOVE THEM! My fave video they’ve done is the Whatya Want From Me Adam Lambert parody. Brilliance. They always make me laugh.

  • Nina

    They certainly live up to their name! The Adam parody is genius. Even Adam tweeted he loved it. =)

  • moemoe

    roflmao these guys rock..love the adam lambert one….

  • Jems

    You all need to switch to HTML5, I. An’t see any of your videos on my iPad.

    • Harry

      KuBeRkId on October 31, 2011 i plraonsey think this give away is going to be the best of all because that 2x2x1 is amazing and im trying to buy on but it would be gr8 to get it from my hero

  • aa

    LOVE; LOVE LOVE the Key of Awesome, since I discovered them I rewatch their videos almost everyday. Their brilliant!

  • Hannah Singleton

    Jan Uczkowski<3
    I loveloveloveloveLOVE Himmmm!<3

  • Cabilia Williams

    This is truly a talented bunch of young artists! Hilarious!! Love The Bieber kid -Jan U. rocks!! Love all the rest too! Key of Awesome is right on!!

  • emma

    Heyy I think you are reallllyyyy cute jb imitater and i have a question. Why do the girl reenactments show a lot of their cleavage

  • melissa

    i love the music video and the music/song lyrics to sleep on you and glitter and puke. i wish you guys would of put it up on grooveshark. :] SMILES
    Cough cough sneeze sneeze hicup

  • melissa

    do any of the guys know the lyrics from this song ?

  • Melanie

    u know the kid who does justin bieber? what is his actual name?? plz reply :)

  • jazzmine

    i would love to meet you mark and the other people to

    • jazzmine

      why and how did you creat the videos

  • jazzmine

    what video are you going to make next

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