New OK Go video, 'End Love': They come in colors

ok-goWry L.A.-based rockers OK Go—champions of the homegrown viral-video experience, avid practitioners of treadmill-dancing, Rube-Goldberging, and other time-consuming DIY pursuits—have returned with yet another hard-earned clip. Though this one is, in comparison, relatively simple in concept and execution.

Still, it has many of the band’s hallmarks: Outfits pulled from the Teletubby color wheel; rampant use of dude choreography; time-lapse camera magic; general hey-why-not-ness (see: goose cameos).

Stream it after the jump—and download the song, a sort of jaunty atmospheric-funk Purple Rain b-side, for free on the band’s official site.

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Comments (11 total) Add your comment
  • rox

    OkGo always delivers with videos. I’ve been a fan of theirs for a long time. Love them.

  • trinabina

    OKGO makes me all happy inside.

  • sam

    this is one of those bands I can’t stop watching the videos for.

  • Amelia

    Music wise, they aren’t really my style, but I LOVE the music videos. Those are definitely my style.

  • Kristal

    Absolutely brilliant as always. This guys know how to make amazing music videos without having to make traditional studio versions.

  • dlauthor

    I need to know more about the geese. Stop-motion armatures? Series of differently posed decoys? Extremely well-trained waterfowl?

  • David D

    “Relatively simple”???????

  • Lauren

    I can’t watch it at work (sadness) but my favorite video of theirs is “WTF”. Such a simple concept (camera trails) made incredibly awesome. I saw an interview with them where they were talking about how they only started a band so they could do cool stuff in the videos.

    Also, Damian is teh hawtness.

  • mtraptor

    Awesome as always. They’re one of my favorite bands- I couldn’t stop listening to this album when it finally came out. This song was one of my least favorites at first but it really grew on me.

  • awwbees

    How is this video simple in execution? They were on camera for about 24 hours straight making this video, and slept in shifts during one part!

  • Jeremy

    Not “relatively simple in […] execution” at ALL! There are tons of timing issus here that are very complex to work out. With frame rates, the speed they move their mouths has to speed up or slow down depending on what speed they want to slow it down to and playback and still match the song. And it’s a single take over a whole day! You gotta get it right! Good job by all!

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