M.I.A.'s flossy, glossy new video for 'XXXO': Watch it here

mia-videoWarning, slaughter junkies: No redheaded innocents were harmed in the making of this video. In fact, even the swans look like they’ll go home with a nice gift bag.

In her latest clip, M.I.A. spares the children and plunges us instead into a Bollywood fantasia that also looks not unlike those super-groovy blacklight posters from Spencer’s Gifts that you saved up your allowance for.

Are there elegant swans, and red red roses, and sparkly fractal hearts, and slinky leopards? There are. Is M.I.A.’s atypically sex-kitteny vibe here—what’s up, Glamour Shots— a meta commentary on the song’s empty-love-in-a-digital-age lyrics? I don’t know!

Watch it after the jump, readers, and you tell me:

More news from EW.com’s Music Mix:
Lady Gaga’s ‘occasional’ drug use questioned by Boy George
Katy Perry hooks up with high school dreamboat in ‘Teenage Dream’: Watch here
Kanye West’s lone Twitter follow bails, says no thanks to media attention
Rihanna ties Gaga, Beyonce, Mariah for no. 1 pop radio hits
James Brown and Funkadelic guitarist Phelps ‘Catfish’ Collins dies at age 66

Pras not supporting Wyclef in Haiti election
Lady Gaga, Justin Bieber, and more pulled from MTV.com
Soundgarden wraps up Lollapalooza


Comments (8 total) Add your comment
  • Joe R

    Love this song.

  • YES.

    What a wonderful use of Blingees!

    • YES.

      I just realized people may not know what I’m referring to. Google ‘Blingee’ and make your photo albums bling like this video.

  • z

    That’s a pretty cool video. For a second I thought the lip movements were off when she was miming the background vocals instead of the lead.

  • Zoey

    The video and the song aren’t bad, but as a person, this chick’s a total crackpot.

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  • Rafael

    “Bollywood”!? What the hell is “Bollywood” about this video? Is it just that the artist in it is South Asian? Have you, the writer of this crap write-up, forgotten what MySpace looks like!? That’s what this video is really inspired by: the blingees and other glittery objects you place on your profile page and others’ with html code.

  • lvbagsuk

    Great article. I cant wait to hear more about your research tool. If it is as good as your other products, then you will have another winner. Your article pretty much summed up what I have been seeing too. Great to see some hard data.

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