Arcade Fire. The Canadian collective’s new video for the single “We Used to Wait,” from their excellent recent album The Suburbs, lets individual users do just that—or at least, the closest approximation that a laptop and a high-speed connection can supply.If it’s true that you can’t go home again, nobody told
The 2-D technology of Google Maps allows each viewer to customize the clip by first entering the address of the home they grew up in, and if it’s mappable, incorporate moving images of that exact area into the journey of the faceless jogging avatar (you! One American Apparel hoodie and it could be you!) at its center.
Click here on thewildernessdowntown.com to choose your own adventure (you may have to also download Google Chrome), then come back and tell us what you think–and how well the execution of the concept plays into the record’s themes of childhood, suburbia and memory.
Me, I kind of think they nailed it. Physically I’m sitting at my desk at work, but ten minutes after clicking, I’m still 3,000 miles away.
(Follow The Music Mix on Twitter: @EWMusicMix.)
More news from EW.com’s Music Mix:
Ryan Bingham’s ‘Hallelujah’ video: Watch an exclusive premiere on the Music Mix!
Kanye West and Jay-Z announce collab EP, drop all-star ‘Monster’
Paul McCartney guests on new song from Travis frontman Fran Healy: An EW exclusive stream
Taylor Swift tells EW about new album ‘Speak Now’: ‘I’ve covered every emotion I’ve felt in the last two years.’
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