Jennifer Lopez debuts 'On the Floor' video on 'American Idol': Watch it here

Jennifer-Lopez-new-videoAbout a week ago, we here at The Music Mix posed the question: Is J.Lo back? Well, after watching the music video for her new, Pitbull-laced single “On the Floor” debut on American Idol earlier this evening, the answer is rather resoundingly: Yes! The video (coupled with her genius judging skills on Idol) is a return to glamour and fabulousness for the diva who, less than two years ago, could be found falling off her Louboutins while singing the miserable “Louboutins” at the AMAs.

Before we go further, watch the video here, and then enjoy my commentary right afterward:

The reasons that “On the Floor” succeeds? First, it transports, which any good music video should do. Secondly, it looks expensive—another music video must. And lastly, it’s sexy! It’s clear J.Lo was trying to take us to one place and one place only with this clip: the sultry, good life in Las Vegas. Right? The video is laced with glitter-covered freaks, people wearing sunglasses indoors, chandeliers, and various club folk—all staples of expense, sex, and—yes—Sin City.

And, although it may not seem like it at first viewing, there appears to be some sort of storyline going on in the clip, but it’s sort of difficult to discern. Some questions that may lead us to answers: Is Fancy J.Lo in the club rafters (with a killer cane/walking stick and festooned outfit) somehow overseeing her doppelganger self, Save the Last Dance J.Lo, take over the dance floor below? Could it all be a dream? Where does Sparkly, Spider-Webbed Catsuit J.Lo fit into the mix? Is Fancy J.Lo mad that Save the Last Dance J.Lo captured the attention of Pitbull—and the rest of the club? Is there an evil twin—or triplet?—situation going on here?

So many questions. So few answers! A couple other details must be noted: 1) J.Lo’s abs are still amazing. In case you were wondering. And 2) This thing is basically a commercial! I noted product placement for BMW, Swarovski, and Crown Royal. Not to mention the unintentional placement of fake eyelashes and wigs, weaves, and other hair-extending products!

So, dear readers, can you answer any of my storyline-based questions from above? Do you love the video? Hate it? Does it make you want to get “On the Floor”? (Sorry, I couldn’t resist.)

Tanner on Twitter: @EWTanStransky

The Music Mix on Twitter: @EWMusicMix

More from EW.com:
Jennifer Lopez’s ‘On the Floor’ to debut March 3 on ‘American Idol’: Is J.Lo back?
Jennifer Lopez’s ‘American Idol’ breakdown: Was that some great TV or what?
Jennifer Lopez’s forthcoming album ‘Love?’: Producer RedOne spills on the sound
Jennifer Lopez signs deal to become new ‘American Idol’ judge
Jennifer Lopez’s ‘American Idol’ deal valued at $12 million
Jennifer Lopez’s new single ‘On the Floor’ leaks and it’s kinda lame

Comments (187 total) Add your comment
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  • jpratm

    VIVA JLO !!!!

    • passion girl

      She has a nice light voice in the song. Good video.

      • @biye

        Damn! you’re a friggin LOSER!

        Hey ppl, this loser biye has been posting comments on other links about “needing a woman”.

        LOSER! HAHAHAHA!

    • KLH

      I thought Britney looked better as a blond.

      • Chino

        Britney wishes!

    • FromChicago

      Love her.

    • Michael

      She does look fantastic!

    • Adwina Lambert

      Hasbeen J.Lo must Go!

    • lunadiluna

      JLo is w/o a doubt one of the most beautiful women on the planet. She is a great dancer and her songs have always made everyone dance! Let’s support her come back and stop criticizing! I am so happy to see her return to the scene where she belongs!

  • Marie

    Loved it, she is fantastic. I am glad she is back in action, She is awesome!

  • Jessica

    Meeeeehhhhhhhhhh!!! Obvious product placed videos are boring. J lo has made better songs and had better videos.

  • Leslie

    Fun dance song. There isn’t actual choreography, but this is what dancing actually looks like, and the product placement wasn’t overwhelming. SHE IS HOT! I hope her album does good :)

  • eloise

    I love the song, the video is ok, she has much better ones but i blame the director.

  • Sue

    This video sucks. She not a good singer she needs to dance more to make you forget how bad of singer she is.

    • argo

      I’m sorry you’re a fatty. Just stop the hating.

      • UGH

        She couldn’t carry a tune in a bucket.

      • whatevs

        Yeah because J. Lo is sooo skinny.

      • ha!

        WINNING!!!!!!!!!

      • ej

        Seriously are you even implying jlo isn’t skinny…any girl would kill for her stomach alone..go finish your hot pocket and chessecake for lunch troll

      • @argo

        good so see your ignorance shine by assuming that Sue (who i could give a sh*t about. a bus could hit her for all i care) is fat just because she negatively comments on JLo’s voice.

        hows this for an assumption: the moron using the name argo probably has polio and has a fetish for her uncle to to p*ss on her

      • Fog cue

        That’s the same thing your mother said to you coming out of her kooch.

    • kittykat

      I agree, it’s all smoke and mirrors (the hair/body/dancing) to distract fromt eh fact the can’t sing!!!

      • jujubeans

        Singing skill is irrelevant now. You didn’t get the memo?

    • Chuck Findly

      go die

  • Thais

    I like it! J. Lo made me a fan after her American Idol performance as a judge. She’s so sweet and nice, you can’t help but like her! =)

  • millieitis

    I LOVEEEEEEEE this video and the song. JLO is def back.. can’t wait to see what else she’s gonna be surprising us with.. I COMPLETELY LOVEEEEEEEEE ITTTTTTTTTTTTTTTTTTTT N HER TOO :)

    • Get Real

      are you GAY?

      • Fog cue

        That’s the same thing your mother said to you coming out of her kooch.

  • Kristina

    She just needs to stop….

    • ej

      yeah as proven by having the #2 song on itunes even before the video premiered..pathetic how people can be so jealous

    • Michael

      I honestly agree with you. I really didn’t find On The Floor to be a striking song. It felt like something re-hashed from J-Lo’s past. Remember Waiting For Tonight? I think Jennifer should try for awhile to go back into the American Idol judges panel.

  • dee123

    After this & Britney looks like completely in your face product placement is here to stay.

  • Mark

    f*k all you haterz jlo is back b*tches… and she is about to keep her crown cause let me tell u sumthin annoyin kesha gaga or katy never had it…hahahaha

    • ej

      exactly

    • Marky Mark

      you already said sumthin annoying you idiot with your dumb post…

      what crown does she have you idiot (what crown did she ever have)? Crown of “I can do the same exact sh*t as the other pop divas”?

      so what are you gonna say, other than sumthin very ignorant…at least your low brow intellegence is funny.

      btw, im not defending perry, kesha, gaga, they can all eat sh*t just like you and your wh*re mother

  • Michael

    I LOVED IT!

  • Nick T

    I didn’t have to to look at the author to know a gay guy wrote this.

    • B-

      Straight guys shouldn’t have such finely tuned “Gaydar”… Looks like you enjoy the occasional “Banger” in the mouth bro.

      • Bethany

        I think they just call it a sausage.

      • ej

        ahaha

      • Nick T

        Yes. Yes I do.

  • kat

    love her and love this!

  • S

    Man it seems like canes are having a moment.

    • LF

      JENNIFER LOPEZ IS A HORRIBLE PERFORMER!!!!! She tries too hard to be sexy – and she’s just disguesting.

      • papi

        your spelling is disgusting!

      • Marky Mark

        “disguesting” LOL!

        dip sh*t

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