Coldplay's 'Paradise' video features unicycling, adorable trunk jokes: Watch it here!

Coldplay’s music may not be for everybody (“We’re as hated as a band can be,” according to frontman Chris Martin in the story in the current issue of Entertainment Weekly), but their music videos tend to be universally transcendent.

While the new clip for “Paradise” (the second video from Coldplay’s forthcoming fifth album Mylo Xyloto) isn’t as visually inventive as “The Scientist” or even “Every Teardrop is a Waterfall,” it is overflowing with charm.

Charm, and elephant suits.

The story goes like this: An elephant breaks free from the zoo and makes his way back to his home on an African plain, where his fellow elephants wear glasses and jam out to Coldplay songs.

Along the way, he busks for change, rides a unicycle, and executes a number of funny trunk-related visual gags. Check it out below.

The clip was directed by Mat Whitecross, one of the band’s go-to guys for videos (he also directed “Christmas Lights” and “Every Teardrop is a Waterfall,” among others), and it retains the sort of warmth and humor he tends to bring to the table.

But wasn’t Hype Williams supposed to direct this video? Had Hype actually gotten behind the camera, the video probably would have been the same, except there would have been more primary colors and a Busta Rhymes cameo.

What do you think of “Paradise”? Are you impressed by Chris Martin’s skills on a unicycle? And wouldn’t it have been cool had the giraffes at the end also been people in furry suits? Drops your thoughts in the comment pool below.

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Comments (21 total) Add your comment
  • Jacky

    I love it!! I’ve watched it over and over. Best part is knowing I’m a small dot in those thousands of fans at the end and I saw them in elephant suits before the video was finished.

    • Greg

      Wow that video was bad. I just kept laughing the entire time. Was this supposed to be a joke or something?

  • Janis

    I was also in the crowd at that concert. It was an a magic night in Joburg. it make me love the song even more.

    • SaraS

      Very cool.

      • Greg

        Quaaludes, only in musical form

      • Ben

        Isn’t using the phrase “very cool” really very uncool (and extremely dated)?

      • me

        @Ben: what’s your problem? I say “very cool” and I’m 25.

      • Greg

        Para… Para.. Parasite.

  • Andrew

    Classic! I love their sense of humor with these types of videos. See also: “Talk”, “Life in Technicolor ii”, and Anton Corbijn version of “Viva La Vida.”

  • Dana

    loved it! I had never heard the song and really liked it as well. I am a Coldplay fan , but not of all their songs. This rocks!

  • flowerunderthesun

    Absolutely brilliant!!! I loved it. Great job on the song and video.

  • Holly

    Okay, sorry, but I would have really liked to see the band’s faces. One glimpse of Chris Martin on the unicycle just doesn’t cut it.

  • bri

    thought the video was cute and entertaining, love Coldplay. Also I am impressed by Chris Martin’s unicycle skills.

  • Kd

    Amazing! This song made me fall in love with Coldplay all over again

  • Elle

    I love Coldplay, so this is hard for me to admit, but I thought it was a terrible video. For sure they could’ve come up with something better.

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  • amila sandaruwan

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