Taylor Swift announces new single, album, and video in livestream

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In a half press conference, half fan event hosted on a Yahoo! livestream this afternoon, Taylor Swift shared a new single, its video, and the news that she has a new album out Oct. 27. The song, “Shake It Off,” is an enthusiastic, uptempo composition with flourishes of retro soul thanks to a skronking horn arrangement and a dance-friendly energy that the video, directed by Mark Romanek, reflects with performances by dancers in styles ranging from ballet to twerking. In a surprise turn, Swift handles the song’s rap interlude herself.

The album will be called 1989, both for the year of Swift’s birth and the period of pop history that it draws most heavily from. Swift said that according to people she talked to in the course of investigating late ’80s pop, the era was “apparently a time of limitless potential.” She described 1989 as both “my very first documented, official pop album” and “my favorite album we ever made.”

1989 is available for pre-order from Swift’s website, which seems to be down at the moment thanks to an overwhelming amount of traffic. A deluxe version of the LP will feature several songs in their earliest demo form as voice memos saved to Swift’s phone, as well as reproductions from Polaroids she’s shot.


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