After Mother Monster was vomited on at Stubbs BBQ last night — for the show guys, it was all part of the show — she came to the SXSW keynote address wearing a full body tarp and dreadlocks that gave her a distinct Twins from The Matrix vibe.
The address wasn’t actually speech, but a Q&A session hosted by John Norris, the former MTV VJ who is now a producer for Fuse. Norris couldn’t help himself and dove right in with a barf joke: “You could’ve used that outfit last night, huh?” Thank you for saying what we were all thinking. (Although, I have to question his John Galliano armband. Pourquoi?) Lady Gaga seemed subdued, which is probably because she was feeling a little wrung out from all the mechanical bull/pig riding that she did last night. That really takes it out of you.
There were two overarching ideas that she kept circling back to in her answers and they might not be what you expected: 1) The music industry machine is ruining lives, but corporate sponsorships are, surprisingly, not. 2) Twitter is ruining lives. (This from a woman with 41 million followers.) The first point was a reaction to the flack that she’s gotten for showing up to SXSW–once upon a time, a festival for unknown artists–and playing under the massive corporate logo of Doritos, which underwrote her performance. The second point, well, let’s just say Gaga is competing with Anne Hathaway for the most cyber-haters.
So here are seven things we learned from Gaga’s keynote address: READ FULL STORY