Canadian auteur Afie Jurvanen released his first album under his nom de rock Bahamas back in 2009, has shared bills with Wilco and Jack Johnson, and was nominated for his home country’s top musical awards multiple times, but it took a smartphone commercial for him to finally break through in the States. You’ve probably seen it–it’s the one where James Franco turns falling off a building into a typically Franco-esque exercise in irritatingly competent multitasking to an impeccably chill soundtrack of lilting falsetto vocals and a fuzzed-out staccato bass line.
That song, “All the Time” (from the new Bahamas album Bahamas is Afie) is finally getting its own Franco-free full-length visual. While it’s a low-key, no-frills affair, the buoyant slow-mo and unfussy aesthetic suit the song nicely. And if you only know “All the Time” from the Droid commercial, the full version’s expertly deployed vocal harmonies and guitar leads–which sound like lost moments from a late-era Beatles album–are a revelation.
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