The 2009 mtvU Woodie Awards penetrate dorm-room televisions this Friday night. Now, mtvU is a campus-only cable network, so this awards show is targeted to those seeking higher education: i.e., it is something kids watch before leaving their rooms, finding a party and making some questionable decisions.
So if you wanna know what your missing, here it is: Woodies are golden logs given to musicians based upon student votes from across the country. According to MTV, the Woodies give us the pulse of the trend-setting campus crowd. Some of the featured artists at the ’09 Woodies are indeed of the up-and-coming variety—Passion Pit, Never Shout Never—and some were alt-music standbys present, like Death Cab for Cutie, Jack White and Clipse. But there was one thing I know for certain: You should question the indie cred of any show that provides two separate bottles of hair product on every sink in the bathroom.
All questions of “alternative-ness” aside, however, the performances were top notch. The show’s fantastic kickoff featured moving cameras following the Brooklyn duo Matt and Kim as they biked through the heart of Manhattan (in real time) and into the Roseland Ballroom, where they hopped off their bikes and jumped right into singing their college-radio hit “Lessons Learned” as audiences cheered along.
You might remember that song from its infamous music video—the indie twosome walk through Times Square shedding layers of clothing until they are completely nekkid in front of droves of gawking tourists. But in case you forgot: